Carlos Martínez — SEO Team Lead & Digital Marketing Strategist
Carlos Martínez
Available for on-site roles in Dubai

Hey, I'm Carlos

SEO Team Lead & Digital Marketing Strategist

hola@soycarlosmartinez.com +971 50 862 2879 soycarlosmartinez.com Dubai, UAE
15+
Years Experience
3
Countries
10+
Brands Managed
∞
Organic Growth
Who I am

Professional Profile

About

SEO and Digital Marketing professional with 15+ years of experience driving organic growth, lead generation, and search visibility for companies across Spain, Mexico, and Dubai.

Specialized in Technical SEO, Content Strategy, Local SEO, and conversion-focused optimization. Experienced in leading SEO initiatives, coordinating cross-functional teams, managing multiple projects simultaneously, and aligning SEO performance with business goals.

Currently based in Dubai and available for on-site roles.

Industries
Service Companies Real Estate eCommerce Local Businesses Multi-brand International Markets
Languages
España
Spanish
Native
United Kingdom
English
Professional
Career

Professional Experience

Click on each role to expand details

🏢
Lead SEO & Digital Marketing Consultant Fano Properties — Dubai, UAE
2025 – Present
⌄
  • Leading SEO and digital marketing initiatives focused on organic visibility and lead generation.
  • Developed SEO strategies aligned with business goals and local market opportunities.
  • Improved website structure, keyword targeting, and conversion-focused landing pages.
  • Coordinated SEO implementation with development and marketing teams.
  • Managed reporting and SEO performance analysis using GA4 and Search Console.
⚙️
Head of Web & SEO MO-SEC | MOGroup | Duty Clean | Rumix | Tera Service — Dubai, UAE
2025 – Present
⌄
  • Managing SEO strategy and web optimization across multiple brands and service businesses.
  • Conducting technical SEO audits, crawl analysis, and indexation improvements.
  • Building keyword maps and content structures targeting high-intent searches.
  • Coordinating website improvements with development and design teams.
  • Supporting Local SEO growth through Google Business Profile optimization and local landing pages.
🛒
SEO Leader Office Depot — Spain & Mexico
2024 – 2025
⌄
  • Led SEO optimization initiatives for large-scale eCommerce and retail environments.
  • Improved search visibility through technical SEO, content optimization, and keyword strategy.
  • Collaborated with internal teams to optimize content structure and website performance.
  • Analyzed SEO metrics and delivered performance insights aligned with business KPIs.
📻
SEO Leader RadioShack — Spain & Mexico
2023 – 2025
⌄
  • Developed SEO strategies to increase organic traffic and improve search rankings.
  • Worked on technical optimization, content planning, and search visibility improvements.
  • Conducted keyword analysis and competitor research for commercial search intent.
  • Supported ongoing optimization initiatives across multiple digital properties.
⚽
SEO Project Lead Real Madrid Project — Spain
2023 – 2024
⌄
  • Participated in SEO-focused digital projects involving website optimization and organic visibility improvements.
  • Supported strategic SEO implementation and content structure optimization.
  • Coordinated with technical and content teams to improve search performance.
🐾
SEO Consultant Petpass — Spain
2023 – 2025
⌄
  • Conducted SEO audits and content optimization strategies.
  • Improved keyword targeting and search visibility for service-related queries.
  • Supported technical SEO improvements and reporting analysis.
🌿
SEO Consultant Naturban — Spain
2024 – 2025
⌄
  • Developed SEO recommendations focused on organic growth and local visibility.
  • Worked on landing page optimization and keyword-driven content planning.
  • Monitored SEO performance and tracked search rankings.
Expertise

Skills & Competencies

SEO & Strategy
Technical SEO On-Page SEO Local SEO Content Strategy Keyword Research & Clustering Competitor Analysis Internal Linking Conversion-Focused SEO SEO Audits Crawlability & Indexation Core Web Vitals Topical Authority Search Intent Optimization
Leadership & Management
SEO Team Coordination Cross-Functional Collaboration Multi-Project Management Stakeholder Communication Performance Reporting Workflow Organization Client Communication SEO Task Prioritization
Analytics & Reporting
GA4 Analysis Search Console KPI Reporting Looker Studio SEO Audits Rank Tracking Traffic Analysis
Tech Stack

Tools & Platforms

📊
Google Analytics 4
Web Analytics
🔍
Google Search Console
Search Performance
📈
Looker Studio
Data Visualization
⚡
SEMrush
SEO Suite
🎯
Ahrefs
Link & Keyword Analysis
🐸
Screaming Frog
Technical Crawl
🌐
WordPress
CMS
🔧
Elementor
Page Builder
📍
Google Business Profile
Local SEO
Get in Touch

Let's Connect

Have a project in mind or want to collaborate? Reach out!

Email
hola@soycarlosmartinez.com
Phone
+971 50 862 2879
Location
Dubai, United Arab Emirates
Portfolio
soycarlosmartinez.com